Beyonce is history in the making as she is the first Black woman to wear the iconic Tiffany Diamond.
What is the Tiffany Diamond you ask? Well for starters it is a 128.54 carat diamond and it was originally discovered in a dig in South Africa in 1877 in the Kimberley Mine. As written by WWD, “Tiffany recently acquired the spectacular artwork, which had been in the possession of a private collector since the early 1980s, adding another surprise and layer of storytelling to a vast, yet nuanced advertising effort, which is to break in print next month.”
Both Beyonce and Jay Z become the face of Tiffany & Co’s new “About Love” campaign. The Grammy winning performer and the billionaire legendary rapper in a press release said, “Love is the diamond that the jewelry and art decorate.”
“Beyoncé and Jay-Z are the epitome of the modern love story,” as quoted by Alexandre Arnault, executive vice president of product and communications, said in the press release. He continued with”As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
If you watched the 1961 movie, “Breakfast At Tiffany’s, the you remember the song “Moon River”. As part of the Tiffany & Co. partneryship, Beyonce and Jay-Z will soon be releasing the video they filmed, featuring Beyonce’s rendition of the famed song. The Carters are destined for major exposure, including a takeover of all the digital billboards in New York’s Times Square.