Source: hip hop / Reach Media
has been embedded into the culture since its start on August 11, 1973, in the Bronx, New York. One way fans connected with music was through music videos giving people a way to stay up to date with trends like music and dances. Back in the day, music videos pushed the limits and transformed the culture by publicizing the truth and giving the mainstream an insight into the hip-hop way of life.
Videos connect the art of storytelling with the people offering lasting visuals that have lasted over generations. Visuals have always been important especially in hip-hop because they’ve shifted the trajectory of music.
Other ways videos become important to the culture is when people can remember the moment it world premiered on TV for the first time, what it introduced or the way it looked. “U Can’t Touch This” introduced the world to MC Hammer’s harem pants, and “The Hammer Dance” which had people during that generation rushing to cop the latest gear they had saw on TV and of course, doing the dance. When you think of music videos, you have to bring up
Missy Elliott. She is known for her legendary video style from the quality of graphics, the creativeness, to how she stands outside of the box.
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Nothing beats when a video is consistently referenced or brought back into time like the fish eye lens shot in
Biggie’s Mo Money Mo Problems or Missy’s “trash bag” ensemble in The Rain (Supa Dupa Fly). Whether it’s cinematic and full of aesthetically pleasing scenes or simplistic, iconic videos create a legacy with the way it was shot creatively, the way it tells a story and the way it creates a long-lasting influence.
Over the years, Hip-Hop has gained global recognition as it is gone from a community audience to becoming more a part of pop culture. August 11 is now officially known as “Hip Hop Celebration Day” in the United States after the U.S Senate passed a bill.
The Bill states, “Whereas, on Aug. 11, 1973, at a Back To School Jam organized by his sister Cindy Campbell and held at the recreation room of 1520 Sedgwick Avenue in the Bronx, New York, Clive DJ Kool Herc Campbell introduced his innovative style of disk jockeying and, together with the master of ceremonies engaging the crowd with rap on the microphone while partygoers known as B-boys and B-girls danced, introduced a new style. Later known as Hip Hop, which combined the elements of a disk jockey (commonly known as a DJ), a master of ceremonies (commonly known as an MC), music, art, fashion, and dance.”
It also recognized the month of August as “Hip-Hop Recognition Month” and established November as “Hip-Hop History Month.”
Music videos allow the artist’s vision to be shared with the world and when it sticks, it creates an experience that lives on in the culture. Check out
some of hip hop’s most iconic videos to celebrate 48 years!
