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The National Association of Black Journalists (NABJ) will give an award to NBC News for promoting minorities both in front of and behind the camera.

The network will receive the group’s annual Best Practices Award, and NBC Universal Executive Vice President Paula Madison will be presented its Legacy Award at the association’s 35th Annual Convention and Career Fair from July 28- August 1 in San Diego.

“NBC News and its owned and operated stations nationwide have done tremendous work promoting diversity in their management positions as well as in their coverage. NABJ has championed such issues in news for 35 years,” said NABJ President Kathy Times.

“Best Practices” is the association’s highest honor to a news organization – annually awarded for its exemplary work in covering issues of significance to the black community or for its efforts in increasing diversity among its newsroom staff and management.

“The numbers speak for themselves,” said NABJ Vice President-Broadcast Bob Butler. “According to NABJ’s annual survey of broadcast news management, NBC News contains the most African-American Vice Presidents, General Managers, News Directors, Senior and Executive Producers of any broadcast or cable network in the country.”

Madison, Executive Vice President of Diversity for NBC Universal & Company Officer with General Electric will receive NABJ’s Legacy Award – awarded to a pioneering black print, broadcast or photojournalist of extraordinary accomplishment who has broken barriers and blazed trails. At NBC News, Madison has worked with the company’s business executives who have developed programs that mirror the diversity of their customers, clients and audiences.

This year Madison and NBC News will join other top honorees, CNN’s Soledad O’Brien for Journalist of the Year, and NABJ Founder Paul Delaney for Lifetime Achievement.