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Peeing on this IKEA ad may change your life

Midsection Of Pregnant Woman In Darkroom

Source: Sigbe Øllgaard / EyeEm / Getty

IKEA is now running an ad that doubles as a pregnancy test, offering a lower price on a crib to those who find out they need one.

The agency who developed the ad, said that the technology in the ad is similar to pregnancy tests, but that “Technical advancements made during the work with this campaign have the potential to improve medical diagnostics.


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