Source: E&J GALLO WINERY / E&J GALLO WINERY
She’s got
Raedio, her own record label, and
Hoorae, a production company. Now, to that growing list of accomplishments, she can include wine boss. With the launch of Viarae Prosecco, Rae is officially the owner of her own wine brand.
The drink comes as a collaboration with E. & J. Gallo Winery and is touted as “a bright, crisp, lively, and refreshingly refined take on the classic Italian sparkling wine,” and its “expressive, aromatic, and subtly dry style is perfect for sipping on its own or as a co-star in a cocktail.”
Rae’s passion for wine was also documented on
Insecure, and she’s excited to finally let everyone else in on the beverage she helped develop.
Love Philly's Hip Hop and R&B Station.? Get more! Join the Philly's Hip Hop and R&B Station. Newsletter
We care about your data. See our privacy policy.
“I am thrilled to share my love of Prosecco with everyone through Viarae. It’s carefully crafted, deliciously crisp, and the perfect beverage to celebrate La Dolce Vita,”
Rae shared.
Source: E&J GALLO WINERY / E&J GALLO WINERY
The team over at E.& J. Gallo Winery is glad to work with Rae to help ensure that wine stays accessible for all to enjoy.
“We are excited to partner with
Issa Rae, who entrusted us with executing her vision of the perfect Prosecco – one that shares our desire to serve joy in everyday moments. Crisp, lively, and expressive, this is a perfect choice for those candid, unfiltered times with friends, whether that’s a sunny day by the pool or in the bright city lights at night,” says
Beth Orozco, Vice President of Marketing for E.& J. Gallo Winery. “Issa also shares our mission to demystify wine and make it more inclusive. Viarae will help us reach that goal.”
If Prosecco is your drink of choice, hit up
Viarae’s official site to see where you can pick up a bottle
