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It is officially the end of an era:

The musical institution that is the Electric Factory, which brought the likes of Jimi Hendrix to Philadelphia stages, has been bought by AEG and will ditch its Ben Franklin emblem for a new look and name, the venue announced yesterday.

On its website, the venue says it could not keep the “historic name” because of “restrictions by the previous owner.” Instead, it wants concertgoers to help rename it. Oh goodie. You can put your bid in by clicking HERE

Good luck!