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Ladies, if you’ve ever felt uncomfortable crunching a bag of Doritos to curb your hunger pains worry no more. It’s been announced that there will be a “low crunch” female version of the chips coming for you soon.

Indra Nooyi, the CEO of PepsiCo-who owns Frito Lay, and is a woman said the reason for the lady version is because women “don’t like to crunch to loudly when in public,” and “they don’t lick their fingers and pour the little broken pieces and flavor into their mouth.”

Nooyi also says there will be more chips that will be launched for women with “low crunch” and a “full taste profile.”

If you think this sounds absurd, so did people on social media. One Twitter user said, “Women-we want equal pay for equal work and an end to discrimination in the workplace. Society-here’s a bag of Lady Doritos so you don’t crunch too loudly in front of male colleagues.”