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King of Prussia continues to add more stores for shoppers in their mall. Cosmetic retailer NYX Professional Makeup, men’s underwear Tommy John, jeweler Alex & Ani, furniture store Natuzzi Italia and Kicks USA will be added to the mall’s list.

This makes the mall have over 450 retailers now. Physical stores remain attractive, said Bill Park, head of Deloitte’s Philadelphia retail practice. “Malls like King of Prussia thrive because they understand what the customers want: unique product offerings that are tailored to the clientele, combined with a rewarding customer experience. KOP focuses on new and innovative retailers and a fun experience. This is hard to duplicate on your mobile device or PC.”

This will be the first NYX location in Pennsylvania and people are raving about it online.

The stores will be a great addition to King of Prussia mall and will be added between November and April.