Endorsement Extravaganza Awaits New Celtic Shaq
Share the post
Share this link via
Or copy link
Shaquille O’Neal will be paid the veteran minimum as a Celtic, but he probably won’t have to worry about making ends meet—Boston businesses are already lining up to pitch endorsement deals, reports the Herald. “The minute I heard about him coming, I thought about the idea,” says the owner of the serendipitously named Summer Shack restaurants. “It’s a great fit and a great idea.”
O’Neal’s national deal with Comcast already has him all over the local airwaves, and his No. 36 jersey went on sale on the Celtics’ website within a day of his signing. “Shaq is a marketing giant,” says a sports economist. “He will benefit from the Hub’s strong media presence, where there’s money to be made on local endorsements.”
-
REPORT: Prominent Philly Artist Phat Geez Reportedly Killed
-
Booty Alert: Kehlani Has NOT Been Missing Any Meals [PHOTOS]
-
New Viral Phrase 'No Diddy' Set to Replace the Slang Term 'Pause'
-
Diddy’s LA and Miami Homes Raided by Federal Law Enforcement
-
Report: Man Dead, Another Hurt in Shooting at SEPTA Station
-
[CLICK HERE] Take our Special Station Survey for a Chance to Win $50
-
Happy National Cheesesteak Day! Top 10 Best Cheesesteaks in Philadelphia
-
Wendy Williams Allegedly Confined to Wheelchair & Suffering from Dementia