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Believe it or not, the day after Mother’s Day is the second busiest day of the year for women to join AshleyMadison.com, the infamous dating website for married people.

Noel Biderman, founder and president of AshleyMadison, confirms that is true year in and year out. “I think this is due to the simple fact that, for many women, Mother’s Day is a barometer of how her family and partner feel about her.  That is not to say that all women are expecting to be lavished with gifts but they are expecting to be adored and lavished with gratitude, love and respect,” Biderman says.  “If Mother’s Day, like so many other days, is once again hollow and absent [of positive] reinforcement … well, is it any wonder that they end up in the arms of another?”

 Biderman revealed to female-centric parenting site Momlogic.com last year that, on a typical Monday, between 2,500 and 3,000 women sign-up for the site. But on the day after Mother’s Day in 2009, AshleyMadison saw close to 24,000 new female members. (No surprise: The day after Valentine’s Day took first prize for most new female memberships on this site.)

 We hope all the moms out there have fabulous Mother’s Day celebrations — hopefully ones that don’t compel them to sign up for an online dating, er cheating, service. (We can’t imagine what such a Mother’s Day would be like!) Here’s our advice to the husbands out there: If you haven’t planned anything special for the mother of your children yet, you may want to get to it.

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