DISNEY’S BLACK PRINCESS ALREADY A HIT: Tiana outselling other Disney Princess merchandise by double digit percentages.
November 20, 2009
*”The Princess and the Frog” merchandise is apparently flying off the shelves despite the film being weeks away from its debut in theaters.
Disney announced that items linked to the studio’s first black princess have already begun out-selling other Disney Princess merchandise by double digit percentages.
More than 45,000 Princess Tiana dolls have sold in less than a month with 17,000 selling last week alone. At one major retailer, “The Princess and the Frog” bedding has sold nearly triple the amount of regular Disney Princess bedding.
At Disney Store locations nationwide and DisneyStore.com, the Princess Tiana role-play dresses are selling above all other Disney Princess characters, the studio stated. Additionally, the Disney Princess Tiana Just One Kiss doll tops FunFare magazine’s “Holiday Hot Dozen” and the Toys”R”Us “Fabulous 15” holiday lists. The doll was also recently nominated for the “2009 Girls Toy of the Year” award by the Toy Industry Association.
Meanwhile, “The Princess and the Frog” is also a hit on the social media circuit: an exclusive YouTube video series dedicated to the film premiered this week on www.YouTube.com/DisneyLiving. The series will provide an inside look at how some of the most interesting products came to life and will release new videos weekly leading up to the national release of the film on Dec. 11.
Fans can get regular updates on “The Princess and the Frog” and its inspired products on Facebook www.facebook.com/DisneyLiving or on Twitter www.twitter.com/DisneyLiving for a chance to win unique merchandise.
